Founder Authority
Reporting & Analytics
Monthly reporting that ties content performance to real pipeline signals.
The monthly read
You should not have to guess whether this is working.
You should not have to guess whether this is working. Our LinkedIn content reporting covers what is actually moving each month: impressions, follower growth, engagement, and, most importantly, the conversations and inbound interest your content is generating, so you can see the connection between the content and your pipeline.
What vanity reporting hides
Likes are easy to chart and rarely enough to decide.
- The only answer to is this working is a screenshot of impressions.
- Nobody can name which posts started a useful conversation.
- Follower count moves and sales still cannot see a change.
- Pillars were never named, so there is nothing to compare.
- A spike is treated as a strategy.
- Attribution is claimed for every reply, which sales knows is untrue.
Review
Monthly read
Decision
Continue
Decision
Improve
Decision
Stop
A conversation is not automatically a lead.
How we read the month
Baseline. Layers. Honest attribution.
A LinkedIn interaction is not automatically a lead, and a lead is not automatically revenue. We keep those lines visible.
01
Set the baseline
What the profile communicates, how consistently you publish, who engages, and how enquiries currently arrive.
02
Watch three layers
Positioning people can understand, attention from the right people, and conversations worth continuing.
03
Review the table
Publishing consistency, visibility, audience relevance, conversation quality and commercial follow-through your team can confirm.
04
Decide the next month
Continue, improve or stop. A report that cannot change the work is just documentation.
05
Keep attribution honest
We distinguish observable content signals from outcomes that depend on offer, follow-up, pricing and buying cycle.
Review
Monthly read
Decision
Continue
Decision
Improve
Decision
Stop
A conversation is not automatically a lead.
What is included
A monthly report that can change next month's work.
We report impressions and growth too. The real measure is whether content is generating conversations that can become pipeline.
Monthly performance report
Impressions, follower growth and engagement trends, with context rather than a raw export.
Conversation and inbound tracking
Replies, connection requests and enquiries tied to specific posts where we can see the link.
Pillar performance
A running view of which content pillars are working, so strategy can adjust.
Monthly review call
What to continue, what to improve and what to stop. The report exists to make that decision.
Review
Monthly read
Decision
Continue
Decision
Improve
Decision
Stop
A conversation is not automatically a lead.
Useful when
You have been publishing and still cannot answer the commercial question.
- You have tried LinkedIn content, with us or elsewhere, and only have a vague sense of more likes.
- You want founder reporting that ties back to business outcomes rather than vanity metrics.
- Ghostwriting and engagement are running and nobody is closing the loop.
- Finance or a partner asked what the content is for and the slide was impressions.
- You want the measurement page before you buy the programme: start at Results.
Review
Monthly read
Decision
Continue
Decision
Improve
Decision
Stop
A conversation is not automatically a lead.
What a useful report changes
The next month is chosen, not improvised.
A decision, not a dashboard
Continue, improve or stop is the output. Charts are support.
Pillars you can defend
Themes that earn the right conversations stay. Themes that only earn reach are questioned.
An honest line to pipeline
We report what we can see and what your team has to confirm. We do not collapse those into one number.
Related work
Reporting is the record. We do not invent historical counters.
The Results page explains the measurement model. Client numbers appear only when they are cleared.
Published case studies will appear here when they are cleared.
Related services
Work that usually sits beside this.
Questions
Buying questions, answered directly.
No. Progress depends on starting point, audience, subject matter and sales cycle. A fixed number of leads is not part of the offer.
Next move
Read the month against pipeline, not vanity.
If you already publish and cannot say what changed commercially, start with how we measure. Then we can talk about the programme behind the report.