Founder Authority
Turn existing expertise into a LinkedIn presence buyers can trust.
Pixoflix runs Founder Authority Marketing as a done-for-you practice: positioning, profile, ghostwriting, engagement and reporting, built for B2B founders who already have client wins and almost no public presence.
What this practice is
The founder's voice, treated as a commercial system.
Pixoflix started in 2024 as a branding studio and still designs, builds and acquires. Founder Authority sits beside that work. It exists for founders whose expertise is already real and whose LinkedIn page does not yet show it. The method is Position, Publish, Prove.
The six layers
One presence. Six pieces of work.
Each child page is a real scope. Most engagements use more than one. The starting point is usually the layer that is actually missing.
Name what you should be known for and who the content has to reach before a post is written.
- Positioning workshop
- ICP mapping
- Written brief every later post is measured against
Make the page every post sends people back to read like proof, not a resume.
- Headline and About rewrite
- Featured section curated
- Add and cut list
Two to three posts a week, written in your voice, approved by you.
- Weekly or bi-weekly interview
- Drafts in your voice
- Nothing live without sign-off
Three to five recurring themes so the calendar compounds instead of scattering.
- Pillars from buyer questions
- Rotation framework
- Living document for the writing team
Comments, ICP presence and a log of conversations worth a follow-up.
- On-voice replies
- Proactive ICP engagement
- High-intent flagging
A monthly read that ties publishing to conversations, with honest attribution.
- Visibility and relevance
- Conversation tracking
- Continue, improve or stop
Profile
Founder name
Headline names the buyer and the problem
About
Proof sits here, not a CV of job titles.
Common constraints
The business is real. The presence is not.
Profile
Founder name
Headline names the buyer and the problem
About
Proof sits here, not a CV of job titles.
The method
Position. Publish. Prove.
Founder work uses three movements. Digital projects, audits and retainers still run underneath when the constraint is a website, search or media account.
01
Position
Clarity on what you should be known for, mapped to the buyers you actually want to reach.
02
Publish
A done-for-you cadence: profile, pillars and ghostwritten posts, reviewed by you.
03
Prove
Engagement and reporting that follow conversations, not only impressions.
04
Keep digital work connected
When a buyer leaves LinkedIn, the website, search and brand still have to agree with the claim.
Profile
Founder name
Headline names the buyer and the problem
About
Proof sits here, not a CV of job titles.
What we judge
Progress is a clearer presence, not a promised lead count.
A claim people can repeat
Positioning and profile make the expertise easy to recognise.
A cadence that holds
Publishing is staffed, approved and regular.
Attention with a next step
Comments and ICP work create conversations your team can continue.
A report you can argue with
The month ends with continue, improve or stop, not a vanity screenshot.
Profile
Founder name
Headline names the buyer and the problem
About
Proof sits here, not a CV of job titles.
Related work
Selected founder work will appear here.
Case studies publish when results and permissions are cleared. Until then, the measurement model lives on Results and the Work index holds digital programmes.
Published case studies will appear here when they are cleared.
Related services
The business behind the founder still has to hold.
A prospect may discover you in a post, then look up the company. Website, search and brand work stay on their existing hubs.
Questions
Buying questions, answered directly.
No. Founder Authority is done-for-you. We write, manage engagement and report. You review and approve.
Next move
If the expertise is stronger than the presence, start there.
Send the public profile or book a call. We will say whether an audit, a positioning brief or a fuller programme is the useful first move.