Founder Authority
Profile Audit & Rebuild
A LinkedIn profile rebuilt to read like proof, not a resume.
The page every post sends people back to
Most founder profiles still read like a CV.
Most founder LinkedIn profiles read like a CV. Our LinkedIn profile audit and rebuild service rewrites headline, About, featured content and experience around the reputation you are trying to establish, so the profile backs up the content instead of underselling it.
What we usually find
The track record is strong. The profile does not say so.
- The headline is a job title and a city, not a reason to keep reading.
- The About section is a biography that never names the buyer or the problem.
- Featured is empty, or filled with assets that do not support the claim.
- Experience lists duties instead of proof.
- Every post sends people back to a page that contradicts the content.
- You have searched for a founder profile rebuild and only found generic optimisation checklists.
Profile
Founder name
Headline names the buyer and the problem
About
Proof sits here, not a CV of job titles.
What is included
A profile that can receive the attention the content earns.
The rebuild happens early, usually after positioning, so anyone who lands on the profile understands why you are worth trusting.
Full profile audit
Current headline, About, featured, experience and media, read against your positioning brief.
Rewritten headline
Built to signal expertise and audience, not only a job title.
Rebuilt About section
Proof, not biography. A visitor should understand who you help and why that is credible.
Featured section
Curated with the strongest work and content you are allowed to show.
Add and cut list
Recommendations on media, certifications and results to add, and on what to remove.
Profile
Founder name
Headline names the buyer and the problem
About
Proof sits here, not a CV of job titles.
How the rebuild runs
Audit against the brief. Then rewrite the surfaces that matter.
We do not decorate the profile. We make it able to hold the claim the content is making.
01
Read the current profile
Headline, About, featured, experience and media are reviewed as a visitor would see them.
02
Score it against positioning
Each section is judged on whether it explains the audience, the problem and the proof.
03
Rewrite the public copy
You review drafts. Nothing is published to the profile without your sign-off.
04
Curate featured and media
Only assets that support the claim stay. The rest is cut.
05
Hand off a living profile
You keep the copy. Later posts should send people back to a page that agrees with them.
Profile
Founder name
Headline names the buyer and the problem
About
Proof sits here, not a CV of job titles.
Useful when
The profile is the first place a serious buyer checks.
- Your headline is generic even though the track record is not.
- About is thin or reads like a career summary.
- There is no featured content, or the featured work does not match the posts.
- You are about to start a publishing cadence and do not want traffic landing on an empty page.
- You want a free first look first: start with the LinkedIn audit, then decide if a rebuild is the next step.
Profile
Founder name
Headline names the buyer and the problem
About
Proof sits here, not a CV of job titles.
What a good rebuild changes
The profile stops wasting the trust the posts just built.
A first impression that names the work
A relevant visitor can see who you help without decoding a job title.
Proof in the places people look
About, featured and experience agree with each other.
A destination for later content
Publishing has somewhere honest to send attention.
Related work
Profile work is shown when clients clear it.
We do not publish before-and-after galleries without permission. Request an audit if you want an outside read of your current page.
Published case studies will appear here when they are cleared.
Related services
Work that usually sits beside this.
Questions
Buying questions, answered directly.
No. The audit uses the public profile. A rebuild can be drafted for you to paste, or applied together on a shared call. We never ask for your password.
Next move
Rebuild the profile buyers land on.
Send the public URL. We will say whether a free audit or a full rebuild is the useful first move.