Founder Authority
Positioning & ICP Strategy
Map exactly who you need to reach and what you want to be known for.
Before a post goes live
Who says something matters as much as what they say.
Who says something matters as much as what they say. Before a single post goes live, we build a founder positioning strategy: mapping your ICP, the buyers or investors you need to reach, and the pillars of expertise that make you the obvious person to listen to in your category.
The usual starting point
Expertise is already there. The sentence that names it is not.
- You can describe the business, but not what you personally should be known for.
- Posts jump between topics because there is no written brief to measure them against.
- The people you want to reach are a feeling, not a named ICP.
- Other voices in the category sound similar, so your difference never lands.
- Sales already knows who buys. LinkedIn content does not use that knowledge.
- You have never done formal ICP mapping for LinkedIn, so publishing starts from scratch every week.
Brief
Working brief
The constraint. The next useful move.
- Named constraint
- Priority
- What we will not do first
How the work is sequenced
Clarity first. Publishing later.
Positioning comes first in the Pixoflix method because everything else is built on top of it.
01
Hear the commercial story
We start from the work you already do, the buyers you already close, and the conversations sales already has.
02
Name the claim
One sentence for what you want to be known for. If it could apply to anyone in the category, we keep going.
03
Map the ICP
Roles, contexts and reasons they would stop. Investors can be in scope when that is the actual audience.
04
Write the brief
The brief becomes the filter for pillars, profile copy and weekly drafts.
05
Hand off into publishing
Content pillars and ghostwriting start from this document, not from a blank calendar.
Brief
Working brief
The constraint. The next useful move.
- Named constraint
- Priority
- What we will not do first
What is included
A written brief every later post is measured against.
This is the first move in a Founder Authority engagement. Ghostwriting and engagement wait until this brief exists.
Positioning workshop
A working session to identify what you should be known for, using real client work rather than a generic category claim.
ICP mapping
Who the content needs to reach, why they would care, and which roles or accounts are out of scope.
Written positioning brief
A document your later posts, profile and engagement can be checked against. If a draft does not serve it, it does not ship.
Competitive scan
How other voices in your category are, or are not, positioned, so you do not accidentally copy the same line.
Brief
Working brief
The constraint. The next useful move.
- Named constraint
- Priority
- What we will not do first
Useful when
This is the starting point of every founder engagement.
- You have client wins and expertise, but have never had to say them so a stranger scrolling LinkedIn would understand.
- You have posted before and felt every post started from scratch.
- You want LinkedIn ghostwriting and do not yet have a brief the writer can work from.
- Sales and marketing disagree on who the content is for.
- You are establishing an industry name for buyers or investors and need the claim written down first.
Brief
Working brief
The constraint. The next useful move.
- Named constraint
- Priority
- What we will not do first
What you leave with
A picture of how you want to be seen, and a strategy for fulfilling it.
A named claim
You can say what you want to be known for without listing every service the company sells.
A named audience
Content has a person in mind, not a generic B2B feed.
A filter for later work
Profile copy, pillars and drafts have something to be measured against.
Related work
Selected founder work will appear here when it can be told honestly.
Case studies publish when results and permissions are cleared. Until then, start with a conversation or a free LinkedIn audit.
Published case studies will appear here when they are cleared.
Related services
Work that usually sits beside this.
Questions
Buying questions, answered directly.
It is a working engagement with a written brief. We run a workshop, then leave a document your later content can be measured against.
Next move
Start with positioning before you publish.
If the claim is still unnamed, writing more posts will not fix it. Tell us who you want to reach and we will say whether a positioning brief is the first move.