SEO Audit
Find what is holding organic growth back.
Rankings, crawl errors and thin commercial pages get mixed together until nobody knows what to fix. The audit separates those issues and ranks the work by commercial effect.
The first useful move
An audit should change the next 90 days of work.
Most teams already have a crawl export and a list of red flags. What they lack is a diagnosis attached to commercial URLs: what is blocking discovery, what is wasting crawl, and what should wait. Pixoflix audits are written for owners. Each finding has a cause, a page set, and a recommended next action. The deliverable is a sequenced plan, not an 80-page dump.
Why teams request an audit
The report you have is not the same as a diagnosis.
- Rankings slipped and nobody can point to a single cause.
- Two agencies produced conflicting reports and no sequence.
- Tool exports exist, but nobody ranked the commercial URLs.
- Budget is about to go into content while indexation is still broken.
- Leadership wants a second opinion before a redesign or migration.
- The last audit was a long dump with no owners or dates.
How the audit is run
Read the live site. Then decide what not to do.
Most audits take two to four weeks, depending on URL count and access. We start from crawl and Search Console, then spend the remaining time on the money pages.
01
Crawl the live estate
A full crawl plus Search Console coverage, compared with the sitemap and the URLs sales actually send people to.
02
Score commercial URLs
Each priority page is checked for fetchability, snippet quality, intent match and internal links that support it.
03
Isolate the constraint
Technical debt, thin templates and authority issues are separated so the first spend has one job.
04
Sequence the first 90 days
Fixes are ordered by effect and effort. Items that look busy but do not change discovery are parked.
05
Assign owners and evidence
Every recommendation names who should act and what proof we used, so the backlog can survive a handover.
06
Set the review cadence
We agree how progress will be read: coverage, qualified landings and enquiry quality, not ranking screenshots alone.
What you receive
Evidence, priorities and a plan the team can run.
The audit is built for the pages that should earn demand. Findings are grouped so engineering, content and leadership can each act without rereading the whole file.
01
Crawl and indexation review
Coverage, robots, sitemaps, canonicals and orphan URLs checked against the URLs that should be in the index.
02
Commercial URL scorecard
Priority landing pages scored for technical eligibility, on-page clarity and internal support, not vanity keywords.
03
Content and intent gaps
Queries the offer already wins in sales, mapped to missing, thin or misplaced pages.
04
Authority and link pattern notes
A practical read on referring domains, toxic patterns and internal link waste. Not a purchased-link pitch.
05
Sequenced 90-day backlog
Work ordered by commercial effect and implementation cost, with suggested owners for each item.
06
Measurement baseline
The handful of Search Console and analytics views we will use to judge whether the first changes landed.
Useful when
An audit is the right buy at a decision point.
- Organic traffic flattened and the last two quarters of tickets did not move it.
- A redesign, CMS change or domain move is being scoped.
- In-house SEO needs an external read before setting the annual plan.
- Paid media is covering demand that organic pages should already hold.
- You inherited a site and cannot tell which issues are real.
- Content investment is planned and you want the technical floor checked first.
What a good audit changes
Clarity first. Then a backlog people will actually use.
One constraint instead of fifty flags
The team can name what is blocking commercial URLs and stop debating every tool warning.
A backlog with owners
Engineering and content know what is theirs, what can wait, and what would be wasted effort.
Safer investment decisions
Content, design and development spend is aimed at pages that can actually be discovered.
A baseline you can revisit
The next quarter is judged against the same URL set and the same questions.
Related work
Selected SEO audit work will appear here.
Case studies are published when results and permissions are cleared. Until then, the Work index is the honest place to start, or request an audit and we will say what we can see from the outside.
Published case studies will appear here when they are cleared.
Related services
Work that usually sits beside this.
- Technical SEOCrawlability, indexation, architecture and performance work that search engines can trust.
- On-Page SEOPage-level structure, internal linking and intent matching that turns demand into traffic.
- SEO ConsultingSenior advisory for teams that need direction, prioritisation and in-house enablement.
Questions
Buying questions, answered directly.
Crawl and indexation, commercial URL quality, content and intent gaps, a practical read on authority, and a sequenced backlog. We do not deliver a raw tool export and call it an audit.
Next move
Start with a diagnosis, not another tool export.
Tell us which pages should be earning demand and what you have already tried. We will say whether a full audit or a narrower technical pass is the useful first move.