Technical SEO
Make your website easier to crawl, understand and trust.
Google has to reach the URL, understand the template and trust the signals around it. Technical SEO is that system: crawl, indexation, architecture and Core Web Vitals, not speed alone.
What the work actually covers
Search engines cannot rank what they cannot fetch cleanly.
Speed work is visible and easy to sell. Most technical limits sit elsewhere: blocked resources, contradictory canonicals, parameter URLs eating crawl, weak internal architecture, duplicate templates and structured data that never validates. Pixoflix treats technical SEO as the rules that decide which URLs exist, which get fetched, and which Google is willing to keep. Core Web Vitals are in scope when they affect discovery or the money templates. They are not the whole engagement.
What usually breaks first
The site looks fine. The index does not.
- 01Search Console coverage errors return after every release.
- 02Parameter and filter URLs are consuming crawl budget.
- 03Canonicals, pagination or robots rules contradict the sitemap.
- 04Important templates are slow to render or blocked from JavaScript.
- 05A redesign shipped and landings fell on the pages that pay the bills.
- 06Structured data is missing or rejected on product and article types.
What gets fixed
Rules the crawler can follow after you ship.
We implement and document the technical system around the templates that matter. The goal is a site that stays fetchable when the next developer deploys.
01
Crawl and robots policy
Robots.txt, meta robots and parameter handling written so Google spends time on commercial URLs, not filter junk.
02
Indexation and canonical map
A decided URL for each intent, with canonicals, sitemap inclusion and noindex rules that agree with each other.
03
Information architecture fixes
Internal linking, pagination and hub pages adjusted so important templates are discoverable in a few hops.
04
Redirect and duplicate cleanup
Chains, soft 404s and near-duplicate paths collapsed so equity and crawl are not split.
05
Structured data on key types
Valid markup for the page types you actually use, checked in Search Console after release.
06
CWV on money templates
Largest Contentful Paint, Interaction to Next Paint and layout shift worked on the templates that earn demand, with hosting and theme constraints named.
How technical work is sequenced
Fetchability first. Then meaning. Then performance.
We will not start with a performance sprint if Google cannot crawl the category template. The order follows the constraint.
01
Inventory crawl paths
Live crawl, log or Search Console samples, and a list of templates Google actually spends budget on.
02
Repair indexation rules
Robots, canonicals, sitemaps and noindex brought into one policy so the intended URLs can enter the index.
03
Stabilise URL architecture
Internal links, pagination, hubs and redirects adjusted so the commercial tree is the one Google walks.
04
Tighten render and CWV
Blocked assets, lazy-load mistakes and template weight fixed where they stop Google understanding the page or delay the money view.
05
Encode structured meaning
Schema added or corrected for the types in play, then validated after deploy.
06
Validate after release
Coverage, fetch and CWV are rechecked on the same URL set. Drift after the next release is called out.
Useful when
Technical SEO is the engagement when the plumbing is the limit.
- Google cannot discover or keep the pages that should rank.
- A site migration, HTTPS change or redesign is about to move thousands of URLs.
- Faceted navigation or search parameters have created an index mess.
- Core Web Vitals fail on templates that already have demand.
- WordPress or another CMS is outputting conflicting head tags.
- You have content ready and the crawler still prefers the wrong URL.
What we judge
A site Google can fetch, keep and understand.
Cleaner crawl allocation
Budget moves toward commercial templates instead of parameters, tags and leftover staging paths.
Stable indexation
The intended URL for each intent is the one that stays in the index.
Templates search can trust
Canonicals, structured data and internal links tell one story after each deploy.
Performance where it affects discovery
Money templates meet a CWV standard the team can keep, not a lab score from a one-off pass.
Related work
Technical SEO work will be published here.
We add case studies when the before-and-after can be discussed without exaggeration. Until then, start from the Work index or an audit of the live crawl.
Published case studies will appear here when they are cleared.
Related services
Work that usually sits beside this.
- SEO AuditA structured diagnosis of the technical, content and authority issues limiting growth.
- WordPress SEOWordPress-specific architecture, templates and editorial workflows for durable rankings.
- WordPress Speed OptimizationCore Web Vitals and server-side performance work for WordPress at commercial scale.
Questions
Buying questions, answered directly.
No. Speed and Core Web Vitals matter on commercial templates. The larger job is crawlability, indexation, architecture, canonicals, sitemaps, robots, duplicates, redirects and structured data. A fast page that Google cannot keep is still invisible.
Next move
If crawl waste is the constraint, fix that first.
Share Search Console coverage and the templates that should earn demand. We will say whether this is a technical engagement or whether an audit should come first.